I just get sick to my stomach when I see and hear commercials that denigrate men and there are a lot of them.
Once you become sensitive to them, as I am, you will start to see things that should never have been allowed to air. The men look like dorks and the women look like smart little ice queens that know everything.
This is gender discrimination in advertising. Men are the brunt of violence, stupidity and discrimination.
Please use your voice and complain to : Canada’s Advertising Standards
- Caution should be taken to ensure that the overall impression of an ad does not violate the spirit of gender equality even though the individual elements of the ad may not violate any particular guideline.
- While the Guidelines pertain to both women and men, some clauses are particularly directed to the portrayal of women. Men and women are not at equal risk of being negatively portrayed and these Guidelines recognize that fact.
- Humour, works of art and historical settings can all be positive elements in advertising. However, these techniques should not serve as an excuse to stereotype women or men or to portray behaviour which is not acceptable today.
- The Consumer Response Councils may consider the nature of the media used when assessments are made. Sensitivity should be demonstrated in choosing media vehicles for certain product categories, such as intimate or personal products.
Just watch the latest Polysporin commercial. A family of two adults and two kids go camping in the woods. The father burns himself, hits himself with a rake handle, falls down, etc. etc. He can’t walk a straight line without some harm befalling him. In the meantime the wife and kids just look on, safe and sound. At the end of the evening the wife reaches for the Polysporin to make it all better, while flashing her knowing looks. It’s ridiculous! Kids are watching! Is this the impression we want our children to have of our fathers and men? Of course not. Actually, I just found another one where the kids are inviting Dad to take a water slide and he crashes into the car. Doesn’t Polysporin know what they are doing? DON’T BUY IT.
COMPLAIN INSTEAD. We have been able to get many products advertising to either change the commercials or get rid of the nasty products if they are discriminating. One was the stupid t shirts that said “Boys are stinky – throw rocks at them!” We made such a fuss as a group, that they took them off the shelves. If you see someone wearing them, as I did, ask this, ” If the t shirt said Girls are stinky, throw rocks at them would you allow your child to wear it?” The parents of these kids usually say it’s just a joke. Well it isn’t funny to the boys or the parents of the little boys. Don’t do it.
Also note Homer and Bart, The Family Guy and the various sitcoms. All the men act stupid while the smart, sensible ones are the women. Terrible!
Don’t buy it.
>>>>>>>>>>>No Friend of Polysporin <<<<<<<<<<<<<<<<<<<<<